Event Management, Experiential Marketing
& Training
Baobab is a vibrant company specialising in achieving our client’s marketing and communications; customer experience; public relations; and brand strategy needs and training requirements through special events, brand activations, travel incentives, trade shows and exhibitions, product promotions & brand campaigns.
Our highly qualified, innovative & experienced personnel ensure that each project, no matter the size or scope, benefits from a creative, yet proven approach.
No project is too big or small….and what works for the one, doesn’t result in a copy & paste solution for the other! At Baobab we believe that marketing and communications support should be available to all equally, and whether a small business or a large corporate company, the benefit of Baobab’s years of experience and exposure, along with a thoughtful approach to budget, can be personalised and tailored towards any project.
The driving force of Baobab is to build long-term relationships with our clients, through loyalty, honesty and integrity. In working with us, you will find a pro-active, enthusiastic team approach together with a blend of knowledge, skill, experience and a network of trusted suppliers.
Reasons To Engage Through Live Experiences
Generating Leads
An important reason businesses choose to participate in an event is to generate leads. The right events allow your company to interact with a group of prospects that already have an interest in who you are and what you do. Using events to showcase your solutions.
Branding & Awareness
A key reason for a business to participate in an event is to establish and build its brand. Event marketing allows your company to cultivate and express its particular identity first hand. Through events, you gain the perfect venue to share your ideas, thoughts, and name in the exact manner you want to present them.
Customer Engagement & Upsell
Events offer a level of customer engagement, with an opportunity for positive personal interaction that builds loyalty. Every marketer knows companies can realize the biggest Return on Investment on their marketing Rand by retaining and growing existing customers. The challenge is to gain your customers attention. At events you enjoy the chance to upsell customers by introducing them to products or services they may not know about and to address their needs.
Education
Most people attend events for one or two reasons; to network or to be educated. No matter what type of event you are hosting, it is critical to impart knowledge that your clients will value. By sharing insights that are relevant, you can advance your reputation as a thought leader in the industry and establish a critical connection between your brand and prospective buyers.
WHAT WE OFFER
Baobab has unlimited potential for creating exceptional experiences, to create a concept unique for each occasion; this includes proven marketing and communications activities such as:
- Customer Experiences
- Brand & Product Promotions such as Ride & Drives and Retail Activations
- Corporate and Retail Sales Incentives
- Dealer Activations & Dealer Launches
- Owner-, or Member Clubs with regular organised Events
- Group & Individual Travel Incentives
- Bespoke Branded Gifts & Clothing
- Special Events such as Product Launches & Annual Awards Ceremonies
- Trade Shows & Exhibitions including Automotive
- Conferences & Breakfast Presentations
- Year End Functions
- Sporting Events & Sponsorships
- Team Building
- Product Training National Road-Shows including Automotive and Retail
Through our affiliates, Baobab Management Solutions can facilitates a range of tailor-made, focused driver training programs to corporate clients as well as individual groups within a range of industries, including the automotive industry. These on and off-road driver training modules are presented both nationally and across border in order to facilitate client-specific requirements.
- On and Off-Road Driver Training
- Automotive Product Launch & Training
- Driving Events
- Driver Assessment & Accreditation and Driver-of-the-Year Competitions
Through our affiliates, Baobab Management Solutions can facilitates a range of tailor-made, focused driver training programs to corporate clients as well as individual groups within a range of industries, including the automotive industry. These on and off-road driver training modules are presented both nationally and across border in order to facilitate client-specific requirements.
- On and Off-Road Driver Training
- Automotive Product Launch & Training
- Driving Events
- Driver Assessment & Accreditation and Driver-of-the-Year Competitions
THE PROCESS
Imperative for Baobab when drafting a proposal, is to approach each client’s requirements as unique and individual, factoring in special circumstances and conditions, both from a creative as well budget point of view. As a result Baobab delivers tailor made solutions that are on brief and with measurable ROO (return of objective).
The client is given the opportunity to supply information on their needs, objectives, schedules and budget.
The Boabab team, in collaboration with other stakeholders, brainstorm on creative, strategic and operational elements.
The team sets out to methodically and precisely plan the activation or operational and/or governance plan to ensure the best possible implementation.
Well planned, logistically sound and seamless activation, with appropriate flexibility and sufficient hands-on experience to deal with the inevitable unforeseen.
All activations and ongoing longer term contracts are supported by post-activation on ongoing reports as agreed. This fosters an environment of accountability, measurability, accuracy and continued development.
